It may come to no surprise that


In an industry full of smoke and mirrors, it may be hard to feel that what is being advertised is truthful. Many brands tout that they are being sustainable and claim that their materials are eco-friendly when in all reality-it is merely a marketing term used to leverage sales and increase the bottom line.

Brands aren’t always chalked up to what they may seem.

We talk about sustainability


That leads us into the topic of dying.  In order to better understand how this process works and how it affects the entire ecosystem, we first need to discuss the apparel supply chain.


Transparency is key for us as our focal point is to deliver the best possible product without cutting corners as we’ve always believed in good design as quality that you can feel that trancends societal acceptance and luxury pricepoints.


In order to deliver the unique washes featured in our Sulfur Ash Styles, we develop all of our washed styles in raw goods. Each garment is first constructed using only undyed natural materials such as Cotton, Cupro, Linen, Viscose, and  sewn with specialty thread that is prepared for dying. These pieces are produced at an inverse rate of shrinkage so that after dying and washing each piece–they will mathematically shrink to the intended size. These pieces can also be referred to as already pre-shrunk–or already washed–such that the garment your receive from us will no longer shrink as we have already handled that process for you.

In regards to sustainability, our focal point has always been to deliver unique and aesthetically driven pieces utilizing natural materials. The washes that we choose to do improve the appearance and allow for an aged and distressed appearance.

Unlike most dye houses in the world, the grey water produced through the dye process is carefully separated from the main water line and delivered straight to the city’s water recycling facility. No other local dye house in all of California goes through as many tests and regulations as the one we use.

To put it in perspective, of the 12 dye houses that we inspected, interviewed, and audited this is the only dye house to regularly recycle water wasteEvery other dye house that we inspected disposes of their water waste by pouring it down the drain or into the gutter on the streets.

It isn’t a matter of what, but how.